By JEN CARDINES
Southington local and professional photographer John Atashian is featuring his work in the new Southington Community Cultural Arts (SoCCA) building this month. The display includes at least 75 brand new prints from a collection he built this past year to promote his recent photobook, “The Ultimate Photo Book of the World’s Greatest Guitarists.”
Atashian’s book, available at SoCCA or online at Amazon.com and Apple iBooks, includes 540 pictures. It is the first in a series of books that Atashian would like to publish. He hopes to publish singers, comedians, drummers, and bassists in future installments.
The photographer started the concert series 37 years ago as just “a fan with a camera” at the Pink Floyd “The Wall” show on Long Island in 1980. Throughout the years, he has attended approximately 3,900 performances throughout the U.S., even travelling to Rockin’ Rio. Atashian contacts the artists’ publicists to gain a photo pass and spends many evenings capturing moments on stage.
Atashian said there is a lot of effort, and many layers that go into making the right picture. “A lot of things come together to make the great expression,” he said with a smile.
He captures music of all genres, so that there is something for everyone to recognize and enjoy. Atashian said the pictures he chose for the SoCCA display include many well-known artists that viewers can appreciate.
“It’s a nice way to start things off because it appeals to all ages,” he said about the opening event at the renovated Gura Building at 93 Main St.
Over the last four decades, Atashian has covered artists multiple times, recalling Aerosmith as his most photographed band. Now, he is trying to capture musicians that he hasn’t seen to acquire different images for the collection.
The current book contains 37 years of memories. “Everything I pick up, there’s a story,” he said, holding one of his thousands of shots.
The concert photo series is a night job that Atashian does alongside his commercial photography business, John Atashian Photography. He has been the owner and operator of the business for 25 years. He is the official photographer for the Southington Apple Harvest Festival, but he primarily does business work with companies such as ESPN, UConn Health, Central Connecticut State University, and more.
The concert photo display will be in the SoCCA building through Thursday, Oct. 13 and will be the featured show for the Apple Harvest Festival. SoCCA’s hours of operation are Tuesdays, Wednesdays, and Thursdays, 11 a.m. to 6 p.m.; Fridays, 11 a.m. to 7 p.m.; and Saturdays, 10 a.m. to 3 p.m.
The entire collection can be found online at www.concertphotos.com, with purchase options available.