By TAYLOR HARTZ
Residents can follow yellow shoe prints in and out of local businesses during this year’s Apple Harvest Festical, thanks to the Shoe Parade, a new project by the Southington Community Cultural Arts (SoCCA.)
In an attempt to bring “foot traffic”—quite literally—to shops in downtown Southington and Plantsville, SoCCA has provided a way for local artists to display their work in storefronts around town.
The new project gave 20 artists the chance to transform plain white sneakers into unique works of art.
Using paint and sculpture to design the shoes and the platform on which they are mounted, the artists donated their creations to SoCCA for display during the festival.
“We asked for unique, creative, individual works of art,” said SoCCA Board Member Dawn Miceli, who described shoe themes ranging from koi fish to “The Wizard of Oz.”
Susan Urillo-Larson, SoCAA board member, said she developed the idea for the parade as a way “to show that there’s a collaboration between SoCCA and the arts and that we can all work together for the greater good of both.”
The businesses and artists have both been very enthusiastic about the idea, said Urillo-Larson,“it has been a nice marriage of the two.”
Each business will also offer a raffle, in which shoppers will be asked to provide their name and email for a chance to win prizes donated by each business, including gifts, services, and gift certificates.
The raffle will also offer a chance for businesses to network with potential new customers.
Dawn Miceli said that each business was happy to accommodate the creative idea.
“Its all about bringing the arts to our community,” said Miceli, “and showing how the arts can have a good impact on the local economy.”
The shoe sculptures will be auctioned off after the end of festival, in an effort to bring in funds for SoCCA’s start-up, just as the organization did with murals that were previously hung on the Gura Building.