Plantsville student places 2nd at national ad competition

Plantsville’s Karen Falk was among the 32-student team from Johnson & Wales University to place second at the National Student Advertising Competition.

Plantsville’s Karen Falk was among the 32-student team from Johnson & Wales University to place second at the National Student Advertising Competition.

Plantsville’s Karen Falk was a member of the 32-student ad team from Johnson & Wales University’s (JWU) that secured second place at the National Student Advertising Competition held on June 12 in Las Vegas, Nev.—the team’s best finish in program history.

To qualify for the national competition sponsored by the American Advertising Federation, the Ad Team placed first in the Regional competition in May, following their win (for the fifth year in a row) in the District One competition held in April. They were one of eight teams nationwide in the finals.

JWU’s Ad Team has won the district competition six out of the last seven years. At the national level, they came in second in 2015, fourth in 2014 and 2013, and third in 2012 and 2011.

All college teams that competed created an advertising campaign for Pizza Hut, which included all facets of advertising: television, radio, social media, and print. The JWU Ad Team campaign focused on getting consumers “excited” when ordering pizza online from Pizza Hut.

This year’s first place winner was the University of Oregon, and St. John’s University in New York finished third.

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