Starplex Cinemas has announced that it has acquired the Rave Southington movie theatre at 1821 Meriden-Waterbury Turnpike.
Starplex Cinemas is converting the theatre to 100 percent digital projection.
The purchase comes a new businesses could be sprouting up near the cinema.
During a Planning and Zoning Commission meeting earlier this year, Chris Gagnon, a civil engineer of BL Companies in Meriden, proposed a preliminary plan to develop two grassy areas in front of the cinema into businesses. The proposed subdivision requests for three lots, with the large lot consisting of the cinema itself, and two separate lots, both of which are more than one acre. The commission voted unanimously in approval of the plan.
Starplex officials said they only purchased the lot with the movie theatre. The other two remaining lots are still up for sale.
According to Southington Economic Development Director Lou Perillo, there has been significant restaurant interest in the remaining parcels.
Under the new management at the theatre, ticket prices will remain the already low price of $5 for all shows before 6 p.m., and $7 after 6 p.m. with a $2.50 upcharge for 3D films. Kids and seniors enjoy $5 ticket pricing all day. Starplex is also featuring a Bargain Tuesday with $5 shows all day and the standard $2.50 upcharge for 3D films.
Amenities include online ticketing options, birthday party packages, event rentals and a free loyalty program. Patrons who join the Star Rewards loyalty program will earn points for every $1 spent at the box office and concession stand. Star Rewards points can be redeemed for free concession items and movie tickets.
Headquartered in Dallas, Texas, Starplex Cinemas currently operates 32 theaters and 340 screens in Texas, Oklahoma, Illinois, Washington, Ohio, California, Connecticut, Nebraska, Kansas, New Jersey and Missouri.